Google Tag Manager MCP Server

Example Use Cases

• 1

  Automate Google Tag Manager account and container management.

• 2

  Integrate GTM operations into CI/CD or deployment pipelines.

• 3

  Programmatically manage tags, triggers, variables, and publish container versions.

Description

This MCP server enables automation and management of Google Tag Manager resources such as accounts, containers, tags, triggers, variables, and versions through a comprehensive set of 99 operations. It supports authentication via OAuth 2.0 and offers workflow helpers for common setups like GA4 and Facebook Pixel. The server is built with Node.js and TypeScript, facilitating integration into development workflows and CI/CD pipelines.