GTM MCP Server

Example Use Cases

• 1

  Automate Google Tag Manager container management via AI.

• 2

  Audit and generate tracking plans for GTM containers.

• 3

  Integrate GTM workflows with multiple AI clients using MCP.

Description

The GTM MCP Server connects AI clients like Claude, ChatGPT, Gemini, and Cursor to the Google Tag Manager API, allowing users to create, audit, and publish GTM container configurations through conversational commands. It supports full tag, trigger, variable, and server-side container management, including importing community templates and generating tracking plans. The server uses OAuth 2.1 with PKCE for secure authentication and offers safety features like confirmation prompts and version control.