Google Tag Manager MCP Server

Example Use Cases

• 1

  Manage Google Tag Manager accounts, containers, and workspaces via natural language.

• 2

  Create, update, and delete GTM tags, triggers, variables, and templates programmatically.

• 3

  Audit GTM setups, generate tracking plans, and suggest GA4 configurations.

Description

This MCP server provides a personal-use interface to the Google Tag Manager API, allowing Claude Desktop and Claude Code to read, create, update, and delete GTM workspace entities through natural language commands. It runs locally as a stdio subprocess with OAuth authentication handled via a one-time browser flow, storing tokens securely on the user's machine. The server supports a wide range of GTM operations including workspace management, tag and trigger handling, publishing, and auditing, without requiring hosted servers or Docker.