Google Analytics MCP Server

Example Use Cases

• 1

  Query GA4 pageview and traffic metrics by dimensions (e.g., page, country) for reporting or conversational insights.

• 2

  Monitor and visualize active/new user trends or session metrics over arbitrary date ranges to inform recommendations.

• 3

  Fetch event-level metrics (e.g., purchases) and filter by event name or other dimensions for analysis and automated workflows.

Description

A Model Context Protocol (MCP) TypeScript server that connects to the Google Analytics Data API (GA4) using a service account and exposes flexible reporting endpoints. It provides page view metrics, active and new user trends, event analytics, and user behavior metrics (session duration, bounce rate) with customizable dimensions and date ranges. Designed for integration with agent platforms (e.g., Claude Desktop), it uses environment variables for credentials and emphasizes least-privilege access and secure key management.